ESSENTIAL FUNCTIONS:

• Develops, owns, and executes a digital marketing strategy.

• Evolves all current digital channels, implementing best practices and utilizing data and insights for continued evolution.

• Drives the growth, engagement, and regular maintenance of all social channels.

• Understands and leverages digital platforms to optimize performance.

• Analyzes data and advises stakeholders on best practices, new opportunities, and next steps.

• Measures and reports performance of all digital marketing campaigns.

• Manages day-to-day communications with internal teams and any agency partners.

• Oversees, administers, and monitors departmental budget.

• Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.

• Ensures that appropriate structures, systems, competencies, and values are developed to meet or exceed the expanding territories' goals.

• Develops an ongoing liaison with key leaders of newly acquired Spas.

• Provides support teams for all Spas to ensure that significant developments in the field are identified and monitored.

• Drives organizational awareness by communicating existing strategies to senior leadership.

• Collaborates with managers on ways to expand market share.

• Leads the planning and implementation of all special projects within the department.

• Facilitates the definition of all project scopes, goals, and deliverables.

• Defines project tasks and resource requirements and develops full-scale project plans.

• Manages project budgets and project resource allocation.

• Monitors the progress of all projects and reports regularly to stakeholders.

• Implements and manages project changes and interventions to achieve project outputs.

• Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.

Requirements

EDUCATION, EXPERIENCE AND SPECIAL SKILLS REQUIRED:

• Bachelor’s degree in business administration, marketing, or related field required

• Master’s degree preferred

• Minimum 5 years of relevant experience

• Excellent leadership skills, business acumen and ability to effectively manage

• Excel at strategic thinking, be open to new perspectives and better ways to do things; and be creative, a visionary, and manage innovation well

• Must be results-driven

• Must have superior decision-making skills

• Must have the ability to delegate effectively

• Must possess executive-level communication and influencing skills with the ability to resolve issues, build consensus among groups of diverse internal/external stakeholders

• Growth mindset with the ability to outline the long-term vision and strategy.