StorytellingIdentify and create stories (both written and multimedia) to publicize Butler School of Music news, developments, faculty and student accomplishments, special events, and to provide a look at student life at the Butler School. Content can be produced across a wide variety of mediums, including the Butler School podcast (BSOMbody), YouTube channel, social media, video for the BSOM website, and written news articles.Develop strategic messaging for all social media content for the Butler School and supervise the graduate student administrative assistant to implement that strategy.Help maintain website content as needed in collaboration with communications teammates.Serve as liaison to the COFA Communications director to coordinate announcements and highlighted events via college and university channels. Work with COFA Communications regarding stories pitched to national media outlets or when fulfilling requests from outlets. Identify potential opportunities and crises related to the organizations reputation and communicate them to the COFA Communications. Work with local and national journalists to fulfill requests for interviews, information, and story photographs.MarketingDevelop marketing and publicity strategies for the Butler School of Music. Work with Marketing Designer to develop effective print and digital ad campaigns across print and digital media. Manage paid advertisements for printed publications or radio for recruiting and events.Work with Asst. Director for Operations to develop regular marketing content. Maintain the schools email marketing list.Manage and oversee the schools marketing and publicity budget.